Ello brand logo

We're on a mission to completely transform the acquisition, engagement, and loyalty industry.

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About us

Born from the intelligence of The Dining Club Group, we share the tools and resources to help brands and businesses stand out, attract more customers, make a difference, and build a loyal following. We pack our experience, insights, expertise, innovate technology, and data-driven processes seamlessly together into our state of the art, multi-product platform to transform how we deliver our experiences. If we spot an opportunity to improve something, we'll take it. Just look at our products, team, and tech stack. They're the strongest they've ever been. Adding Coffee Club in 2022 just goes to show to this. What do we see in the future? More innovation. More brilliant partnerships. And more ways to make life that little bit (or a lot) more fun.

Our values.

Our values show us what's important – in our attitude, our approach, and our whole being as a brand and as individuals. They're how we make amazing happen every day.

Create together.

Everyone has something to say. Every idea is interesting, and there's no such thing as a bad one. We're not afraid to speak up and share our thoughts. The best experiences are created together.

Enjoy together.

We do great things here and we should always take a step back to recognise and celebrate the experiences we’ve helped create. We congratulate those who’ve done good work and tell others if there’s something we’re proud of.

Grow together.

We’re a forward-thinking group of people. Together, we’re driving towards bigger and better, always looking for ways we can improve, ways we can develop, ways we can grow together. You can’t hold us back - that hyper growth is in our nature.

Diversity and inclusion.

We are dedicated to fostering diversity and inclusion within our organisation. We recognise that a diverse and inclusive workplace is vital for the well-being of our employees and for driving innovation, creativity, and success. We are committed to providing equal employment opportunities and prohibiting discrimination on the basis of race, colour, sex, religion, national origin, age, disability, sexual orientation, or any other protected characteristic as defined by law. Discrimination in any form, including during recruitment, hiring, promotions and assignments. We actively promote diversity and inclusion within our organization through various initiatives. Our efforts include:


As an organisation, we understand just how important our impact on the environment is. We've launched 'Take Action Now' with the sole aim of reducing our carbon emissions and our carbon footprint.

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Working at Ello comes with its perks.

As well as working with a team of brilliant people, you’ll also get access to a ton of impressive employee benefits.

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Check out our people perks:

Health & wellbeing

Maternity & paternity - We offer 12 weeks maternity or adoption leave @ 100% pay and 2 weeks paternity leave at full pay. You can also share the parental leave between you and your partner if needed.

Menopause, miscarriage, fertility, bereavement leave - We’ll give you the time off you need when the circumstances are out of your hands.

People perks health

BHSF - We contribute towards a health care scheme that gives you access to a 24-hour GP helpline, private prescription services, partial reimbursement for dental, optical, therapy and diagnosis costs, and more.

A free Caffè Nero coffee - Get away from your desk and treat yourself to a tasty hot drink every now and again.

Cycle to work scheme - To encourage more eco-friendly ways of travel, we offer an interest-free loan so you can get your hands on a brand-new bike.

People perks walk and talk

Walk & Talk meetings - Feel more creative out of the meeting room? Our Walk & Talk meetings have got you covered.

People perks wellbeing app

87% - Measure and improve your workplace wellbeing with the 87% wellbeing app.

Work-life balance

People perks holiday

30 days holiday - We give you a generous 30-day holiday allowance (on top of Bank Holidays), and after you’ve been at the company for 2 years, you can earn up to 5 more days as a thanks for your length of service.

People perks wfa

2 weeks work from wherever - Tired of working from home or the office? Take two weeks to work from wherever you please.

People perks pawternity

2 weeks pawternity leave - We’re a business bustling with pet-lovers, so we understand if you need to work from home for two weeks to look after your new furry friend.

Enjoy together

People perks discounts

tastecard, Gourmet Society & Coffee Club memberships - Start saving money on the things you love straight away.

People perks free meals

A meal on us - Claim back for £30 for a meal when you use your tastecard and £30 when you dine with Gourmet Society.

People perks staff party

Staff parties - It might sound cliché but we’re big believers in work hard, play hard. That’s why we host huge summer and Christmas parties, and plenty of socials throughout the year.

Create together

People perks innovation

Annual Innovation Day - Similar to our Annual Growth Day, we take a day away from our desks to take part in activities focussed on creativity and innovation.

People perks pitch it

Quarterly Pitch It - Got an idea you think could make the business some money? Pitch it to our panel and if it’s successful you could bag yourself an innovation bonus of up to £1000.

Grow together

People perks try something new

Experience something new - Fancy taking ski lessons or learning a few carpentry skills? We give you up to £250 per benefit year towards the cost of you learning a new skill, developing an existing one, or experiencing something new.

People perks growth

Annual Growth Day - One day a year, the whole business puts its tools down and focuses on development, taking part in different activities based around learning and growth

People perks charity

Charity day - Choose a charity or community project close to your heart, and we'll gift you the day to volunteer and pay your travel expenses.

Other perks

People perks tech loan

Tech loan - Get your hands on the latest tech with an interest-free loan.

People perks travel loan

Travel loan - We offer an interest-free loan to pay for a public transport season ticket to encourage greener travel.

Need to get in touch?

Our team is happy to answer your questions.