Freshly brewed coffee shop rewards.

Whether you’re rewarding your loyal employees, satisfying your customers’ taste for caffeine or appealing to fresh faces, think Coffee Club. Promising 25% off barista-made drinks across the nation, Coffee Club is the loyalty scheme that anyone could get a taste for!

Invite your customers and employees to join our Coffee Club.

We’ve used our clever in-house tech to reward people with an app-first approach, be it through the Coffee Club app or plugged into your own eco-system. It connects coffee lovers with over 3500 independent and branded coffee spots across the UK. Who could argue with an inviting, warm beverage throughout the week? Whether it’s an extra hot latte or a sweet iced frappé, everyone has their go-to brew. With a 5% market growth recorded each year, coffee houses are more than just a place to relax with a hot drink; They’re a popular spot for remote workers to settle down with their laptops and students to catch up with friends between lectures, so there’s never been a better time to reward people with Coffee Club!

Serves up the best savings in the market with its 25% off barista-made drinks deal.

It’s the biggest coffee club in the UK, with 1000s of coffee shops available nationwide.

If your customers or employees buy just one coffee a day on weekdays, they can save an average of £3.45 each week - that’s a tasty £179 per year.

With our mix of quirky independents and big-name chains, we guarantee there’s a spot that each of your customers or employees can enjoy.

Join the Coffee Club!

Not only does Coffee Club reward consumers, but it also brings floods of new customers to all of our partners’ coffee houses! So welcome a host of brand-new regulars to your coffee house when you embrace a new business strategy and join our Coffee Club! After all, a whopping 95% of the UK population lives within 1 mile of a participating coffee shop!

The UK recorded the biggest growth of coffee outlets in Europe pre-lockdown, with a staggering 34.7 million people visiting cafes in the same year.

A whopping £9.7 billion was spent in coffee chains in 2024.

According to the International Coffee Organisation, UK customers spend more on coffee than any other European country.

1 in 6 customers still head to their local café to get their caffeine fix – partnering with us will give you a bigger slice of the pie.

FAQ's

What is a coffee shop loyalty programme?

A coffee shop loyalty programme is a rewards scheme designed to encourage repeat visits by offering customers exclusive savings on their favourite drinks. With Ello Group’s Coffee Club, members enjoy 25% off barista-made drinks at thousands of coffee shops nationwide, including both quirky independents and big-name chains, making it the UK’s largest coffee club. This simple, market-leading benefit helps customers save money every week, up to £179 a year, while giving businesses a powerful way to engage and reward loyal coffee lovers.

How do coffee shop loyalty cards work?

Coffee shop loyalty cards, like Ello Group’s Coffee Club, work by giving members 25% off barista-made drinks at thousands of coffee shops nationwide, including both quirky independents and big-name chains such as Caffè Nero and Black Sheep Coffee. Members simply show their digital card at the counter to redeem their discount, making it easy to save money on every coffee purchase, up to £179 a year for regular users. This digital-first approach ensures a seamless experience, helping businesses engage customers and employees with everyday savings on their favourite drinks.

Join 3000+ businesses already partnering with Ello.

Consider a brand new business strategy with Ello Group’s customer loyalty solutions and employee benefits now.

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