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Rewards trusted by 1000's of marketers, employers and entrepreneurs.

Looking to prove to customers just how much you value their loyalty? Or are you keen to entice potential new employees with standout loyalty and rewards platforms? Then let your customer engagement products and employee benefits schemes speak for themselves!
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Customer loyalty and engagement.

We help some of the UK's biggest household names boost their performance and drive customer loyalty with our memberships. Be it through our own apps or plugged into yours, we put the best perks and discounts in your customers' hands to help you prove just how much you value them. So whether you’re an insurance broker, utilities company or a finance business, PERK is the word.

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Employee benefits.

Whether they’re fine diners, coffee lovers, movie buffs or thrill seekers, our must-have employee benefits help your staff save money on the things that they love most - either as a reward or through salary deduction. So stand out amongst other employers and prove to potential applicants that they’ll be well looked after at your company.

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Partnerships.

Saving customers money while simultaneously increasing engagement for our partners is one of Ello Group’s biggest strengths. Join over 10,000 partners in trusting Ello Group to improve your footfall and boost revenue. We work alongside some of the best dining, lifestyle and entertainment brands, such as Pizza Express, ASK Italian, Odeon and more.

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With 23.5m+ saved by customers yearly, it’s no wonder they love our loyalty and rewards platforms!

"As a mum of three, I can't live without my tastecard. It allows me to regularly take a day off cooking and take the whole family out for dinner without breaking the bank."

Powering the UK’s best-loved loyalty programmes.

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FAQ's

What is customer loyalty?

Customer loyalty is the ongoing positive relationship between a customer and a business, where customers consistently choose your brand for repeat purchases, even when competitors offer similar benefits. With Ello Group’s loyalty and rewards solutions, such as tastecard and Coffee Club, brands can become an essential part of customers’ daily lives by offering valuable perks on dining, coffee, cinema, and more. This helps businesses demonstrate their commitment to customer value and drive deeper engagement and retention.

How to build customer loyalty?

Building customer loyalty begins with integrating your brand into customers’ daily lives through valuable and relevant rewards and experiences. With Ello Group, you can offer unbeatable perks, including dining discounts with tastecard, 25% off barista-made drinks through Coffee Club, and exclusive cinema deals, all designed to make your service a must-have for your audience. By providing customers with meaningful ways to save on the things they love, you not only show appreciation but also boost engagement and retention, helping your business stand out and become an integral part of their everyday routine.

What is a customer loyalty programme?

A customer loyalty programme is a structured rewards initiative designed to encourage customers to return and engage more frequently with your brand. These programmes offer perks like discounts, exclusive deals, or points that can be redeemed for rewards, helping customers save money and feel valued for their loyalty. With Ello Group, loyalty programmes go beyond simple discounts; memberships like tastecard and Coffee Club integrate your brand into customers’ daily lives by providing savings on dining, coffee, cinema, and more.

How to reward customer loyalty?

Rewarding customer loyalty is all about offering your customers meaningful perks that make them feel valued and encourage them to keep coming back. With Ello Group, you can offer standout rewards, including dining discounts and coffee savings. By helping your customers save money on everyday treats and experiences, you show genuine appreciation and build lasting loyalty.

How do reward programmes increase customer engagement?

Reward programmes enhance customer engagement by providing regular, valuable perks that keep your brand at the forefront of their minds. With Ello Group, benefits such as dining discounts, coffee savings, and cinema deals provide customers with more reasons to engage with your brand, making them feel valued and encouraging repeat visits. This leads to stronger loyalty, increased frequency of engagement, and positive word-of-mouth for your business.

How to increase customer loyalty with rewards programmes?

You can increase customer loyalty with rewards programmes by offering valuable, everyday perks that integrate your brand into customers’ lives. With Ello Group, you can enjoy benefits such as 2-for-1 dining with tastecard, 25% off barista-made drinks with Coffee Club, exclusive pizza delivery deals, and cinema discounts. These rewards encourage repeat visits and ongoing engagement, making customers feel valued and more likely to choose your brand again and again, therefore increasing loyalty.