Kristina Singleton
20-08-2026
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Through the new partnership, customers and employees with access to tastecard or Gourmet Society can save up to 30% on cinema tickets at 16 REEL locations across England and Wales. The addition of REEL Cinemas further strengthens our leisure proposition, giving organisations even more entertainment and lifestyle benefits to offer through their membership programmes.
Bringing cinema experiences to local communities.
Celebrating its 25th anniversary in 2026, REEL Cinemas has built its offering around creating welcoming and affordable cinema experiences in the heart of local communities.
From the newest blockbuster releases and family favourites to live-streamed theatre, opera and concerts, its cinemas give audiences plenty of reasons to enjoy the big screen. Whether it’s a long-awaited release or a spontaneous cinema trip, REEL offers a great-value experience in comfortable, modern surroundings.
REEL Cinemas can be found in:
The partnership gives tastecard and Gourmet Society members access to more local cinema options across the North West, North East, Midlands, South East, South West and South Wales.
More choice and value for customers and employees
A trip to the cinema is a simple but meaningful way for people to spend time together. By offering up to 30% off cinema tickets at REEL Cinemas, we’re helping members make those moments more affordable while extending the geographical reach and choice available through tastecard and Gourmet Society. For businesses using tastecard or Gourmet Society as part of a customer rewards programme, the partnership creates another relevant reason for customers to engage with their benefits. It helps brands deliver tangible value beyond the point of purchase through an experience customers can enjoy with others. For employers, the addition strengthens an employee benefit designed to support financial wellbeing and help salaries stretch further. Cinema savings provide employees with accessible value on the moments that matter outside work, complementing the wider dining, coffee and leisure benefits available through tastecard and Gourmet Society.
Strengthening our customer loyalty and employee benefit propositions.
REEL Cinemas joins our growing range of partners across dining, coffee, cinema, days out and entertainment.
Its strong community focus makes REEL Cinemas a valuable addition, helping our clients bring meaningful savings to their customers and employees in even more towns and cities across the country.
At Ello, we help leading brands and employers create engaging customer reward and employee benefits programmes through tastecard, Gourmet Society, Coffee Club, cinema savings and everyday leisure benefits. Our flexible reward solutions help organisations deliver meaningful value, support financial wellbeing and build stronger long-term engagement.
