Kristina Singleton
09-11-2026
More ways to save on the everyday
Through Samsung Wallet, eligible customers across the UK can now enjoy savings from two of our established reward products:
tastecard – Enjoy 2 for 1 meals, 25% off the total bill (including drinks) or 50% off food at 1000s of restaurants with tastecard dining offers.
Coffee Club – Enjoy 25% off barista-made drinks, 7 days a week, at 1000s of coffee shops.
Whether it's a quick coffee, a spontaneous lunch or a meal out with family, these are benefits customers can enjoy again and again.
And because they're integrated into Samsung Wallet, discovering and accessing those savings is simple and convenient.
Why everyday rewards matter
When it comes to customer loyalty, it's often the little things that make the biggest difference.
A discount on your morning coffee might seem small, but when it's something you can use regularly, it quickly becomes a benefit worth remembering.
The same goes for dining. Giving customers more opportunities to save on meals out means offering something that feels relevant beyond a single promotion or occasion.
For Samsung Wallet, that's an important part of the opportunity.
By bringing dining and coffee savings into the Wallet experience, the partnership aims to give customers more reasons to open the app, explore what's available and make Samsung Wallet part of their everyday routines.
For Matt Turner, CEO of Ello Group, it's about making everyday rewards more accessible:
"What's exciting about this partnership is the opportunity to bring meaningful, everyday rewards into an experience customers already use.
Dining and coffee are benefits people can enjoy regularly, making them a natural fit for a proposition designed to encourage ongoing engagement.
By combining Samsung's customer experience with our established reward network and technology, we're making it easier for customers to access everyday value while giving them more reasons to return to Samsung Wallet."
Bringing rewards closer to customers
One of the things we're particularly excited about is how naturally the proposition fits into Samsung Wallet.
Rather than asking customers to discover a completely separate rewards programme, we've brought tastecard and Coffee Club into an experience they're already familiar with.
Behind the scenes, Ello Group's technology and established partner network make it possible to bring these dining and coffee offers into the Wallet ecosystem.
For Samsung, it's an opportunity to add more everyday value to its existing customer experience.
And for customers, it means having more ways to save in one convenient place.
Making everyday value matter
At Ello Group, we believe the best rewards are the ones people genuinely want to use.
We're proud to have worked alongside Samsung to bring this partnership to life.
Want to bring everyday rewards into your customer experience?
Get in touch with our team to explore how Ello Group can help you build stronger customer relationships through rewards that matter.
* UK residents aged 18+ only, who make 1 Samsung Pay (in-store or contactless) transaction (minimum spend £0.01) every 30 days. Register via the Samsung Wallet App. Memberships end at 23:59 22/10/27. Max 1 active membership per Samsung Account. See www.samsung.com/uk/offer/diningpass/ for full T&Cs
