Ello Group partners with Biscuit to bring everyday rewards to dog owners

Ello Group is excited to announce a new partnership with Biscuit, the fast-growing pet wellbeing app designed to reward dog owners for building healthier habits with their pets. 

Launching alongside Biscuit’s brand-new app experience, the partnership will see Biscuit Plus members gain access to tastecard and Coffee Club rewards as part of their premium membership offering - bringing even more everyday value to pet owners across the UK. 

Biscuit is built around encouraging consistency, engagement and positive routines for dog owners. Through the app, users can track walks, complete pet care activities and unlock rewards for looking after their dogs well and consistently. 

Now, through the partnership with Ello Group, Biscuit Plus members can also enjoy: 

• 25% off barista-made drinks with Coffee Club
• Savings with tastecard at thousands of restaurants nationwide

To celebrate the launch, Biscuit Plus members can also enjoy a FREE side at Bella Italia. 

By combining Biscuit’s highly engaged pet owner community with Ello Group’s reward ecosystem, the partnership helps create a more valuable, engaging and habit-forming experience for members. 

It’s a brilliant example of how rewards can create meaningful engagement, build long-term habits and add genuine value to everyday life. 

Biscuit has already built strong engagement across its platform and communications, with impressive community interaction and email engagement metrics. 

Matt Turner, CEO at Ello Group, said: 

“Consumers increasingly expect rewards to feel relevant to their everyday lives and routines. Biscuit is a fantastic example of a brand building genuine daily engagement through wellbeing, consistency and positive habits for pet owners and their dogs alike. 

For many people, dogs are part of the family, so creating rewards around those everyday routines and moments feels incredibly natural. We’re excited to bring tastecard and Coffee Club rewards into that experience and add even more value for Biscuit members.” 

The partnership marks another exciting addition to Ello Group’s growing portfolio of loyalty, engagement and subscription reward partnerships across the UK. 

To learn more about Ello Group’s customer engagement and loyalty solutions, visit www.ellogroup.co.uk.