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Fireaway Pizza joins tastecard & Gourmet Society

We’re excited to welcome a fresh new name to our dining network: Fireaway Pizza, the UK’s fastest-growing pizza brand, is now live on tastecard and Gourmet Society. With 160+ locations nationwide, Fireaway is celebrated for its authentic Italian pizza-making techniques and bold, innovative flavours. Every pizza starts with hand-stretched dough, given a 48-hour proof for the perfect texture, then topped with the freshest ingredients and baked to perfection in traditional stone ovens. Whether you’re craving a classic Margherita or something adventurous, Fireaway serves up pizza that truly stands out.

Kristina Singleton

04-08-2025

Two people enjoying a cheesy pizza, with lots of cheese being pulled

What This Means for Members

From today, tastecard and Gourmet Society members can enjoy 25% off the total bill, Sunday to Thursday, at Fireaway Pizza—making it easier than ever to turn pizza night into a money-saving win. 

What This Means for Brands

Dining continues to be one of the highest-engagement categories in both customer loyalty and employee benefits strategies - and pizza consistently ranks at the top of that list. By adding Fireaway to tastecard and Gourmet Society, we’re helping our partners deliver: 

More choice for your audience 
Stronger everyday relevance in a cost-conscious market 
Greater engagement opportunities to boost retention and loyalty 

With Fireaway’s rapid growth and proven popularity, this partnership is another way we’re helping businesses attract, retain, and delight customers and employees alike

Join 3,000+ businesses already partnering with Ello.

Get in touch and speak to one of our experts today.