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O2 Priority makes Mondays brighter with free tastecard memberships

Mondays have a reputation for being tough — but O2 Priority is giving customers something to look forward to. Through its Blue Mondays initiative, O2 and Virgin Media broadband customers can now unlock a free 12-month tastecard membership (worth £79.99), helping them save on dining, coffee, cinema, pizza delivery and more.

Kristina Singleton

02-09-2025

Everyday savings made simple

O2’s recent research into the nation’s dining habits revealed nearly half of Gen Z (48%) consider themselves “picky eaters”, with British food coming out on top as the nation’s favourite cuisine, followed closely by Chinese and Italian. For many, choosing where to eat can feel like a chore — but tastecard offers a simple solution. 

With thousands of restaurants across the UK — including big names like PizzaExpress, Beefeater and Domino’s — members can enjoy 2-for-1 meals, 25% off total bills and 50% off pizza delivery, saving an average of £23 each time they dine. 

Alongside tastecard, Blue Mondays brings customers a selection of weekly perks — from free magazine subscriptions to treats from Greggs — all designed to make the start of the week feel a little lighter. 

 

A partnership built on everyday wins

At Ello, we believe loyalty is built in the everyday moments. This partnership highlights how relevant, everyday rewards can make a real difference — offering genuine value, while creating positive connections between brands and their customers. 

O2 and Virgin Media broadband customers can explore Blue Mondays and claim their free tastecard through the Priority app. 

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