Popeyes is Now Live on tastecard and Gourmet Society

At the heart of the Popeyes experience is its signature preparation. 

Using 100% fresh chicken, marinated for 12 hours in Louisiana seasoning and hand-breaded in-store, Popeyes delivers its famous Shatter Crunch coating - a key part of what sets the brand apart. 

The menu features customer favourites including: 

• The iconic Chicken Sandwich
• Hot Wings and Tenders
• Traditional Southern-style Biscuits with Cajun Gravy
• A wide range of Louisiana-inspired dips and sharers

From quick meals to group occasions, it’s a brand designed to fit naturally into everyday dining moments. 

With Popeyes now available on both tastecard and Gourmet Society, members can enjoy: 

• 25% off the total bill, 7 days a week
• A simple, easy-to-use dining reward
• Access to a high-demand relevant, fast-growing brand

It’s another step in strengthening the everyday dining proposition giving members more reasons to engage, more often. 

For businesses using Ello’s products within customer loyalty or employee benefits, launches like this play an important role. 

They ensure the proposition remains relevant, recognisable and aligned to real-world behaviour - helping drive consistent engagement over time. 

Because when rewards are built around brands people already want to use, they don’t feel like perks. They become part of everyday life. 

Popeyes joining tastecard and Gourmet Society reflects a continued focus on building a reward ecosystem around everyday moments - from dining and coffee to cinema and experiences. 

And with more partners continuing to join, that value only continues to grow. 

Want to bring brands like Popeyes into your loyalty or employee benefits strategy? Let’s talk.