Kristina Singleton
16-10-2026
Helping EDF customers get more
Available through the EDF app, Flextras brings a range of benefits together in one place, helping households get more from their energy account.
At the heart of the proposition is EDF’s new Weekend Saver scheme, which rewards eligible customers for shifting some of their electricity use away from weekday peak hours.
Eligible customers can receive four hours of free electricity as a welcome reward and can earn up to 25 free hours each month. Flextras also incorporates EDF’s Refer a Friend scheme and a growing range of exclusive member benefits.
As part of the wider proposition, Flextras members will receive a unique code that they can use to redeem 12 months’ access to tastecard.
Everyday savings with national reach
With nationwide coverage and a broad mix of offers, tastecard gives Flextras members access to savings across both everyday purchases and special occasions.
From grabbing a coffee or ordering a weekend takeaway to dining out, visiting the cinema or planning a family day out, members can discover relevant savings across the UK, however they choose to spend their free time.
This breadth gives EDF a benefit with broad customer appeal, offering something for different interests, lifestyles and budgets. It also creates opportunities for customers to use their membership regularly, helping Flextras remain relevant throughout the year.
Expanding our partnership with EDF
The launch marks an exciting expansion of the partnership between EDF and Ello Group.
By incorporating tastecard into Flextras, EDF is combining energy-related rewards with a nationally relevant lifestyle benefit that can deliver tangible value to a large and diverse customer base.
It demonstrates how brands can strengthen their customer propositions by offering benefits that extend beyond their core service and become part of customers’ everyday lives.
Matt Turner, CEO of Ello Group, said:
“Flextras is a brilliant example of how brands can create value beyond their core service. By making useful, everyday savings easily accessible, EDF is giving customers more reasons to engage throughout the year. We’re delighted to be expanding our partnership and supporting the launch.”
