Why Customer Loyalty Starts with Everyday Value

Acquisition is More Expensive Than Ever

With rising advertising costs and an abundance of choice, attracting new customers is harder than ever. Customers are increasingly selective, and rewards-based strategies are becoming a critical differentiator.

“79% of consumers will switch brands for better rewards." (Source: Capgemini Research) 

💡 Insight: Rewards that provide everyday benefits—like dining discounts or coffee perks—create an immediate value exchange, making it easier for new customers to choose your brand over others. 

Engagement is the Bridge to Retention 

Acquiring a customer is only half the battle. The real challenge lies in maintaining their interest over time. Engagement isn’t just about pushing offers; it’s about creating consistent touchpoints that remind customers why they chose your brand in the first place. 

"Engaged customers are 90% more likely to buy more frequently and spend 60% more per transaction." (Source: Salesforce Research) 

💡 Insight: Simple, habitual touchpoints, like a discount on their morning coffee or a family meal, keep customers thinking about your brand and deepen their emotional connection. 

Retention is Cheaper Than Acquisition 

 It’s no secret that retaining an existing customer is far more cost-effective than acquiring a new one. In fact, acquiring new customers can cost up to five times more than retaining existing ones. 

"Loyal customers often generate 80% of a brand’s revenue." (Source: Harvard Business Review) 

💡 Insight: Long-term loyalty is built by showing your customers that you value their business—not just once, but every day. Rewards programmes are a proven way to do this effectively. 

1. Cost-of-Living Sensitivity 

With economic uncertainty impacting spending habits, customers are actively seeking value-for-money solutions. Offering practical, everyday rewards that alleviate financial pressures helps businesses stay relevant and trusted. 

2. Sustainability and Emotional Connection 

Modern consumers are increasingly aligning their spending habits with their values, particularly around sustainability and ethical practices. While delivering hard monetary value will remain a key priority, programmes must integrate a strong emotional proposition to foster deeper loyalty. 

3. The Rise of Personalisation at Scale 

Advancements in AI and platform technologies are enabling brands to offer personalsed experiences on an unprecedented scale. Programmes that can anticipate customer needs and deliver tailored rewards will gain a competitive edge. 

4. Improvements in UX and Gamification 

A seamless, enjoyable user experience is no longer optional. Loyalty programmes that integrate gamification elements—adding fun, rewards, and interactivity—can enhance engagement and make the experience more joyful for customers. 

Customer loyalty isn’t built overnight. It’s cultivated through everyday interactions that create meaningful value and emotional connections. By focusing on acquisition, engagement, and retention through tangible rewards and perks, brands can not only weather competitive pressures but thrive in 2025 and beyond.