Our story.

We began life as The Dining Club Group, the world's largest dining club and the parent to the three leading dining discount schemes in the UK and ROI: tastecard, Gourmet Society and hi-life, founded in 2005, 2003 and 1984.

Our brands have always had two main aims: to support restaurants by encouraging people to dine out more often, and to help people by making dining out more affordable. We always give our members the chance to save money without compromising on their lifestyles and we’ll always do our bit to help restaurants continue to trade.

But we grew to become more than dining. From food to film, we branched out into the world of entertainment, we focused on health and wellbeing, and we began helping our members keep fit - when they’re not off on an exciting day out. We became a platform business that builds amazing products and owns brilliant brands, all driven by data and insight.

The Dining Club Group brand needed to evolve too, giving it excitement, energy, and the credibility it deserved.

And so, in 2022, Ello was born.

We’re a fresh face with household legacy.  

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Today, we, Ello, are the passionate people behind the powerful, multi-product platform that drives growth, brings people together, and delivers engaging experiences.

Born from the intelligence of The Dining Club Group, we share the tools and resources to help brands and businesses stand out, attract more customers, make a difference, and build a loyal following.  

If we spot an opportunity to improve something, we'll take it. Just look at our products, team, and tech stack. They're the strongest they've ever been. Adding MyGym to our portfolio in 2021 and Coffee Club in 2022 just goes to show to this.

What do we see in the future? More innovation. More brilliant partnerships. And more ways to make life that little bit (or a lot) more fun.

Let's chat.

Get in touch with one of our Ello experts today.