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Get a taste of Ello’s dining rewards.

As the minds behind the UK’s three leading dining rewards schemes, we’re drenched in dining heritage! We’ve got the home-grown products to help build a lasting, money-saving connection between brands and consumers - after all, food is the way to the heart.

PizzaExpress logo black
Krispy Kreme logo
Prezzo logo
Dominos logo
Frankie Bennys logo
Red pizza hut restaurant logo
Zizzi logo
Chiquito logo
Beefeater logo
Black Sheep Coffee Logo
Papa Johns logo

tastecard.

2 for meals or 25% off the total bill at 1000s of restaurants nationwide.

Product tastecard

Gourmet Society.

Members benefit from 25% off the total bill - and that includes drinks!

Product Gourmet Society

Pizza delivery.

50% off pizza, 7 days a week.

Products Pizza Delivery

FAQ's

What is a tastecard?

tastecard is the UK’s largest dining club, providing members 2-for-1 meals or 25% off food and drinks at thousands of restaurants nationwide, ranging from popular chains to hidden gems. Members also enjoy savings on cinema tickets, days out, and pizza delivery from top brands like Pizza Hut, Domino’s, and Papa Johns. With over 2.4 million members and more than 5,000 locations, tastecard helps people save money on the things they love, making dining out and leisure more affordable and accessible. Available on Ello Group, this is a great and valued employee benefit.

What are the benefits of tastecard?

The benefits of a tastecard are numerous and plentiful. Some of these benefits include significant savings on dining, with average savings of around £25 per meal. It also offers widespread availability, with offers all over the UK. Overall, tastecard offers a comprehensive, money-saving package that makes dining out and leisure activities more affordable and enjoyable.

How do dining cards work?

Dining cards such as tastecard and Gourmet Society work by giving members exclusive discounts at thousands of participating restaurants across the UK. Members simply sign up for a membership, then use the app or website to find nearby restaurants offering deals such as 2-for-1 meals or 25% off the total bill, including drinks. When dining out, you just show your digital or physical card to claim the discount at the time of payment. These cards also unlock savings on pizza delivery, cinema tickets, and days out, making it easy to save money on a wide range of leisure activities, all with one membership.

How do restaurant rewards work?

Restaurant rewards programmes work by offering customers exclusive discounts or perks for dining at participating restaurants, thereby encouraging repeat visits and fostering greater loyalty. With Ello Group’s dining rewards, members of schemes like tastecard and Gourmet Society enjoy benefits such as 2-for-1 meals or 25% off food and drinks at thousands of restaurants across the UK, including both popular chains and independent venues. Members simply show their digital or physical card when paying to claim their reward.