We'll never back down from a challenge, and Vue Entertainment set us a big one. They asked us to significantly boost their revenue opportunities through a new partnership with ourselves. Vue also asked us to raise their brand awareness with the B2B and employee benefits sectors and create new ways to drive incremental ticket sales. We delivered.
Vue, the largest privately owned cinema operator in Europe, set out to improve their employee benefits offer with a platform that matched the high standards of their on-screen experience. They needed a solution that would be simple to use, quick to roll out, and easy to manage at scale. They weren’t just after a tech platform — they needed a partner who could collaborate closely, reduce manual admin, and deliver a future-proof solution across multiple territories.
Vue’s brief was clear: deliver a fast, intuitive employee benefits solution that could be integrated quickly and work efficiently behind the scenes. With limited time to launch and a strong focus on long-term engagement, the system had to be robust, easy to use, and low maintenance from day one.
We hit the ground running — designing, building, and integrating a bespoke platform tailored to Vue’s needs. Working across teams and departments, we ensured alignment throughout the process and kept to tight launch timelines. The result was Vue Pass — a branded, automated benefits portal that enables employees to access discounted tickets through a five-step journey. When family-friendly content led to demand surges, the system scaled smoothly to handle the spikes.
✓ Speed: Ticket orders completed in under 2 minutes ✓ Simplicity: Just five steps to place an order ✓ Engagement: 44% of users return monthly ✓ Stability: Maintained consistent sales during the pandemic ✓ Recovery: Sales returned to forecasted levels post-pandemic Smart automation has reduced manual work significantly, allowing Vue’s internal teams to focus on other priorities.
From day one, this has been a collaborative project — with clear goals, shared accountability, and open communication. We’ve delivered a solution that’s easy to manage, performs well under pressure, and continues to deliver measurable value to Vue’s business. As Shivali Ramanandi, Group Partnerships Manager at Vue, put it:
Consider a brand new business strategy with Ello Group’s customer loyalty solutions and employee benefits now.
